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Do you want to leverage your own expertise into a sustainable business? During this interview, I will be talking to David C Baker about his book ‘The Business Of Expertise’ and why experts will always rule over generalists. Also the steps to deeper expertise, greater impact and higher profit. David has a fascinating background having been brought up with a tribe of Mayan Indians, taught high speed motorcycle racing as well as being a helicopter and airplane pilot. David is an author of 5 well-received books, a prolific conference speaker and advisor who helps entrepreneurial experts to make be
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