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Creating Beyond Reality

Creating Beyond Reality

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November 19th 2018: The Art of Naming

Giving your business or your creations a name is an art form. Do you tend to name your creations so the name explains what something is? Or do you choose names that carry the energy of your creations and make them sing?

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Featured Guest

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Katarina Nilsson

Katarina Nilsson is an entrepreneur with nearly 20 years’ experience as a naming expert, strategist and artist. Through her business, Eqvarium, she has helped create names for some of the world’s most recognisable brands such as Sony Ericsson, H&M, Toyota, Electrolux and BabyBjörn.
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