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Fail Faster, Succeed Sooner with Dr. C: The Academic Entrepreneur

Fail Faster, Succeed Sooner with Dr. C: The Academic Entrepreneur

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December 13th 2018:Easier, Simpler, and More Profitable:WideAwake with Martha and Chris

This week we welcome guests Martha Hanlon and Chris Williams from Wide Awake Business. Get insights into your business when you tune in live as Martha and Chris share their failure-to-success business experiences. More importantly, they identify effective strategies you can put to use immediately to easily, simply and more profitably redirect your efforts for your business. You’ll find Martha and Chris to be straight-shooters who bring fresh perspectives and unique styles together to show you how to reframe a situation that might appear to be a failure but is really success when understood di

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Featured Guests

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Martha Hanlon

Martha Hanlon founded Wide Awake Business in 2004 with the desire to deliver to small businesses and family-owned companies the type of insights usually available only to large corporations. She devises business plans that get and keep customers and enable businesses to grow more easily and profitability. Martha founded three companies after years leading product management and marketing divisions for AT&T, British Telecom and MCI. Martha left MCI to become the Senior Vice President of Strategic Marketing at Blanc & Otus Public Relations in San Francisco, working with Fortune 1000 to VC-backed start-up CEOs to build business plans, corporate branding, thought leadership platforms and market-
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Christ Williams

Chris Williams is Co-Founder of Wide Awake Business. Since 2008, nearly 5,000 business owners have relied on her sales and marketing expertise to boost their sales by more than $538 M. Chris began her business career as a teenager, working in her family’s multi-million dollar San Francisco Bay area company. After earning a degree in Marketing from the University of Oregon, Chris joined Xerox Corporation. In her 13 years with the company, Chris trained more than 1,000 sales representatives, successfully launched 48 new products, and led her team to the prestigious Malcolm Baldridge Certification. Chris knows the challenges of small business ownership first-hand. After leaving Xerox, she o
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