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Phil White and Gerard Vroomen took their bike company, Cervelo on a 16 year roller-coaster ride from a basement workshop in Montreal to the pinnacle of triathlon and road cycling. They realised their dream of seeing their bikes win in the Tour De France,the Olympics and Ironman. Gerard and Phil built the most sought-after brand in the cycling world in less than a decade. Join us to learn from my guest Phil White about his lessons from this incredible journey and how he and Gerard faced the fight of their lives to keep the company alive. If you love entrepreneurship and sport then this is a sho
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