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Out of the Comfort Zone

Out of the Comfort Zone

Friday at 11 AM Pacific

January 11th 2019:Citizenship, Brands, Trust and Doing Good with Anne Bahr Thompson

When we look at companies we admire and value, we find they do more than deliver profits. They improve people’s lives in some way. Does doing good really lead to corporate strength? How does this citizenship work and why does it matter? Where and how does trust enter the equation? How can the culture change from me to we? Tune in to hear about the research that underpins “brand citizenship”.

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Featured Guest

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Anne Bahr Thompson

Anne Bahr Thompson is the pioneer of the Brand Citizenship movement and a Trust Across America 2018 Top Thought Leader in Trust. She has been inspiring business leaders to use their brands as a force for change for more than 25 years. She is the author of DO GOOD, which explains her model of Brand Citizenship® – and the cultural dynamics that led to its emergence. A former executive director of strategy and planning and the head of consulting at Interbrand and founder of the strategic and creative consultancy Onesixtyfourth, Anne helps leaders integrate purpose, social responsibility and sustainability into their brands, business strategy, and corporate culture.
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https://www.voiceamerica.com/show/2450/out-of-the-comfort-zone 24/05/2019 11:00 24/05/2019 12:00 Out of the Comfort Zone https://www.voiceamerica.com/show/2450/out-of-the-comfort-zone When we look at companies we admire and value, we find they do more than deliver profits. They improve people’s lives in some way. Does doing good really lead to corporate strength? How does this citizenship work and why does it matter? Where and how does trust enter the equation? How can the culture change from me to we? Tune in to hear about the research that underpins “brand citizenship”. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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