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In China with Michelle Zou

In China with Michelle Zou

New Episodes Weekly

February 28th 2019: Growing Global Influence: Chinese Customers and Fashion

The global apparel market is always changing, attempting to adapt to customer trends and cultural differences. Chinese companies in the fashion industry have evolve their global role from providing textiles, to manufacturing for western brands, to today many Chinese designers are building their own brands. In addition, more and more western brands have adapted their designs for Chinese customers. So, what is the influence from Chinese customers on the fashion industry? What is the uniqueness of the Chinese fashion market? What are some trends of the Chinese consumers and what is the impact o

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Rayne Reed

Rayne Reed has crafted a career in the global business of fashion. She has over 20 years of experience in growing businesses, brands and teams across the world, and has lived in San Francisco, New York, London, Shanghai and Singapore.
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