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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

May 08th 2019:Is Digital Selling Dead? - Part 2

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communic

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Featured Guests

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Paul Slack

Paul Slack, Founder, Chief Strategist Vende Social, is a serial entrepreneur with more than 20 years of digital marketing experience. He is the founder and CEO of Vende Social and the author of Social Rules! and Social Selling Rules! Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage social selling for their businesses. Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don't have time or expertise to build &
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Tom Martin

Tom Martin is a no nonsense, straight-talking 25-year veteran of the sales & and marketing business who favors stiff drinks, good debates and helping companies grow their businesses. As an internationally recognized digital marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His book, The Invisible Sale, is available for sale at Amazon & Barnes & Noble. Contact him at http://ConverseDigital.com
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Charrele Robinson-Brown

Charrele Robinson-Brown supports The Global Social Selling Program team at SAP. She is charged with infusing Gamification throughout Social Selling as well as managing Social Selling e-Learning, partnering with Virtual Studios for Video + Social Selling and Training and Enablement in North America. Charrele is also a Design Thinking Professional who is very passionate about this process. She has been with SAP for a little under 5 years and has worked in a number of divisions from Consulting to Information Architecture/User Experience Design. In addition to this, she trains others in Design Thinking. Charrele has just completed the 2nd year running the Early Innovators Program. This con
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 22/05/2019 08:00 22/05/2019 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communicate” (Cool Hand Luke). Tom Martin, Converse Digital: “Man looks in the abyss, there's nothing staring back at him. At that moment man finds his character. And that is what keeps him out of the abyss" (Lou Mannheim). Charrele Robinson-Brown, SAP: “Invest your evaporating time and leave a legacy behind for future generations” (Sunday Adelaja). Join us for Is Digital Selling Dead? – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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