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The buzz: “You sell more when you stop selling" (David Meerman Scott). “Not everything that can be counted counts, and not everything that counts can be counted” (William Bruce Cameron). We’re hearing exciting success stories about the new sales elite: savvy quota-overachievers who apply Digital Selling techniques and tools with energy and diligence. But how can you measure the value of non-quota-carriers: sales team members, marketers and other groups who don’t “get” how to do social selling? And how can your organization help them use “traditional” social tools to boost impact?
The experts
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