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The buzz: “Today’s average high-end car has roughly seven times more code than a Boeing 787” (mckinsey.com). The auto industry faces unprecedented changes: ride and car-sharing, electrification, autonomy, climate change regulation, new ownership and distribution models. Each one challenges the industry’s ability to be nimble and quickly reinvent itself, neither of which automotive does well. What will it take to turn customers into fanatics, products into obsessions, employees into ambassadors, and brands into religions? The experts speak. Jordan Katz, Qualtrics: “The dinosaurs became extinct
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