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The buzz: “By 2020, every human is expected to generate 1.7 megabytes (of data) every second” (Andrew Zola). The new, modern customer requires a new approach to demand generation and revenue growth for B2B companies. Why? A one-sized approach to connecting with customers no longer works in today’s shifted B2B landscape. You need customer personas, industry trends and competitive insights in order to personalize how you connect and engage with customers to nurture connections on their buying cycle. How to get there? Find and use the right data. The experts speak. Ramon Ray, Smart Hustle Media
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