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Transformational Energy Leadership

Transformational Energy Leadership

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July 12th 2019: Encore: Transformational Leaders - the Art and Science of Persuasion

Transformational leaders are, by definition, influential. But how does persuasion contribute to --or interfere with-- that influence? What exactly is “persuasion”? What are some common misconceptions about persuasion? What are common barriers to being truly persuasive? Can persuasion be a negative? All these questions and more will drive the discussion as my guest, Dr. Barbara Shwom, communication expert, professor, and author will highlight the power of persuasion and examine it as both an art and a science.

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Featured Guest

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Barbara Shwom

Dr. Barbara Shwom is managing principal of Communication Partners and a professor at Northwestern University. For more than 30 years, her commitment to improving communication has informed all aspects of her professional and personal life.
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