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Understanding the principles of influence allows you to leverage human psychology and increase your opportunity to hear that magic word everyone wants to hear when they make a request – Yes! By discussing Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, we want to help individuals and organizations take the complex scientific research on the influence process and put it into practical application. The result of this practical application is more success at the office and peace and happiness at home.
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