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Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific

August 6th 2019: Better Content and Digital PR- How to make your business famous

In the digital age, it is essential for all businesses to have an online presence. It does not matter if it’s a website, an e-commerce platform, a social media page, or a combination of all three; you need to be online regardless if you conduct business online or not. However, what constitutes an excellent online presence, and what ensures a business can be found online? The answer is content. Have you ever heard the phrase, “content is king”? Well, it's true. Content marketing used to be a way to set yourself apart from your competitors, but it has now become a necessity for bein

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Featured Guest

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Kari DePhillips

Kari DePhillips is the CEO of The Content Factory, a digital PR agency that specializes in SEO and social media marketing. TCF is one of the top SEO agencies in the English-speaking world, and their portfolio features a wide variety of clients, including Fairtrade America and many more, enterprise-level companies. Kari and her team have been featured in Forbes, Adweek, Inc, Entrepreneur and many other media outlets for their digital marketing expertise and work culture. Thrive named her a "limit-breaking female founder" and NBC News referred to her as a "CEO who takes job perks to the max" due to the fact that all of TCF's employees work from home, or wherever there's WIFI. A
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https://www.voiceamerica.com/show/2671/leadership-beyond-borders 28/03/2024 05:00 28/03/2024 06:00 Leadership Beyond Borders https://www.voiceamerica.com/show/2671/leadership-beyond-borders In the digital age, it is essential for all businesses to have an online presence. It does not matter if it’s a website, an e-commerce platform, a social media page, or a combination of all three; you need to be online regardless if you conduct business online or not. However, what constitutes an excellent online presence, and what ensures a business can be found online? The answer is content. Have you ever heard the phrase, “content is king”? Well, it's true. Content marketing used to be a way to set yourself apart from your competitors, but it has now become a necessity for being found and building a brand. Content marketing can provide conversion rates that are six times higher than other digital marketing methods. In this episode, we explore digital PR and content marketing; their relation to SEO and how they can help businesses be found online. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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