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Designing A Game-Changing User Experience, Presented by SAP

Designing A Game-Changing User Experience, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

August 20th 2019: What A Feeling! X and O Customer Experience Management

The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O

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Featured Guests

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Dr. Elizabeth ErkenBrack

Dr. Elizabeth ErkenBrack is a Linguistic Anthropologist, working as a Senior XM Scientist for Qualtrics to help companies and organizations understand and deliver exceptional experiences for their customers. She built CX programs in health insurance and global financial services before joining Qualtrics, so she understands the challenges of business execution, from strategy to deployment. She specializes in program development and maturity growth, linking XM metrics and operational metrics, and championing XM programs among internal stakeholders. Dr. ErkenBrack believes in the power of using data to bring a customer voice to complex puzzles, bringing the why to the what of customer behavior.
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Roger Baxter

Roger Baxter works at SAP with the team that is building a showcase Qualtrics Experience Management practice across the company. Experience Management is about listening, learning and acting on new insights into the customer, employee and product experiences to make companies more intelligent and responsive to people’s needs. Before joining SAP in 2015, Roger led Brand Marketing and Customer Experience at BlackBerry. And in the global consulting space, Roger helped brands like Hyundai, Travelocity, JetBlue, Sage, T-Mobile and Nike achieve new levels of market relevance and growth through sharper customer insight.
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https://www.voiceamerica.com/show/3867/designing-a-game-changing-user-experience-presented-by-sap Designing A Game-Changing User Experience, Presented by SAP https://www.voiceamerica.com/show/3867/designing-a-game-changing-user-experience-presented-by-sap The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O love? The experts speak. Dr. Elizabeth ErkenBrack, Qualtrics: "It’s very hard to have ideas…it’s very hard to be vulnerable, but those people who do that are the dreamers, the thinkers, and the creators. They are the magic people of the world” (Amy Poehler). Roger Baxter, SAP: “You can observe a lot by watching” (Yogi Berra). Join us for What A Feeling! X + O Customer Experience Management. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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