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Everyone knows what logos are: The signposts that guide us to the services and places we love.
The list is as endless as our differing tastes. But not everyone really understands what a brand
is, and often the brand is confused with the logo. At their core they are two separate entities.
Developing a logo a visual identity is critical to reaching clients. Even more crucial is
understanding and crafting a clear brand. Your brand is the very essence of your company: it’s
personality, and the way clients experience interactions with your company.
Savvy businesses take the time to examine t
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