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We Are What We Buy

We Are What We Buy

Thursday at 7 AM Pacific

September 19th 2019:This or That? How We Decide What to Buy

Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much choice. How do we sift through the mountains of information out there to make a good decision? And how can marketers better understand the processes we use so that they can boost their chances of being the chosen one? My three expert guests will shed some light on this issue. Heather Lutze helps clients to up their search marketing game to increase the likelihood that a company will come out on

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Featured Guests

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John Greco

John Greco is Cofounder, Chairman, & CEO of Greco Enterprises, including Greco Associates (a strategic advisory group and integrated solutions provider in for-profit and nonprofit sectors) and the Marketing IMPACT Council™, a new model of engagement focused on “Big M” Marketing™, which involves all stakeholders, not just the CMO. Channel agnostic, technology neutral, and data driven, the Council addresses the highest level of business strategy to all aspects of execution. John was previously CEO of both the Direct Marketing Association and the Yellow Pages Publishers Association (now known as the Local Search Association) after leading the Malcolm Baldrige National Quality Award winning AT&T
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Heather Lutze

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company — the Findability Group. These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet- lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought-after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in
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Barbara Kahn

Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She was also the Director of the Baker Retailing Center. Barbara served as the Dean at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as a Professor of Marketing. She was also Vice Dean of Wharton’s Undergraduate program. Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journal. She co-authored Groc
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https://www.voiceamerica.com/show/3913/we-are-what-we-buy 24/10/2019 07:00 24/10/2019 08:00 We Are What We Buy https://www.voiceamerica.com/show/3913/we-are-what-we-buy Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much choice. How do we sift through the mountains of information out there to make a good decision? And how can marketers better understand the processes we use so that they can boost their chances of being the chosen one? My three expert guests will shed some light on this issue. Heather Lutze helps clients to up their search marketing game to increase the likelihood that a company will come out on top when people go online to find products and services. Prof. Barbara Kahn at Wharton is an internationally recognized expert on retailing; she’ll talk about aspects of the shopping experience that determine what we buy. Finally, we’ll talk to John Greco, who was CEO of both the Direct Marketing Association and the Yellow Pages Publishers Association. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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