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We Are What We Buy

We Are What We Buy

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September 19th 2019: This or That? How We Decide What to Buy

Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much choice. How do we sift through the mountains of information out there to make a good decision? And how can marketers better understand the processes we use so that they can boost their chances of being the chosen one? My three expert guests will shed some light on this issue. Heather Lutze helps clients to up their search marketing game to increase the likelihood that a company will come out on

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Featured Guests

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John Greco

John Greco is Cofounder, Chairman, & CEO of Greco Enterprises, including Greco Associates (a strategic advisory group and integrated solutions provider in for-profit and nonprofit sectors) and the Marketing IMPACT Council™, a new model of engagement focused on “Big M” Marketing™, which involves all stakeholders, not just the CMO.
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Heather Lutze

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company — the Findability Group.
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Barbara Kahn

Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She was also the Director of the Baker Retailing Center. Barbara served as the Dean at the School of Business Administration, University of Miami (from 2007 to 2011).
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