SIGN-UP NOW! Click to become a The VoiceAmerica Talk Member for Free!
voiceamerica-business radio logo
Apple logo Google Play Store Kindle store
We Are What We Buy

We Are What We Buy

Archives Available

September 26th 2019: Decoding the Mind of the Consumer

Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are? This episode reveals three different perspectives on collecting customer insights. My guests will talk about how their companies try to understand consumers in stores and during their daily lives.

Share Email SHARE

Tune in

Archives Available on VoiceAmerica Business Channel

Featured Guests

Guest Image

Christina Lampert

Christina Lampert has been in software (Saas) sales for over three years, selling to companies including CBS, Universal Music Group and Pizza Hut, stationed in New York City. Her current company, Wiser Solutions, helps brands and retailers pinpoint where there are revenue impacting issues from an omni-channel perspective.
Read more
Guest Image

Dr. John Wittenbraker

John is the Managing Director the Global Science Organization at Ipsos, responsible for scientific developments in neuroscience, behavioral science, data science/AI, consumer behavior and political science/sociology for Ipsos’ global business. This includes the development of academic and technical partnerships, guiding original research in the GSO lab and leading Science Activation Teams in each of the GSO disciplines
Read more
Guest Image

Dr. Anders Bengtsson

Anders is CEO of Protobrand and holds a Ph.D. in Consumer Culture Theory. He is a thought leader in the market research industry to which he brings deep expertise in consumers' symbolic and emotional relationships with brands.
Read more

Share This Episode

facebook Share On Facebook
twitter Share On Twitter
Linkedin Share On LinkedIn
Share Email Share this E-mail
Email Host Email the Host

Connect with VoiceAmerica

Download our mobile apps
App store Google play Blackberry store
Facebook Twitter Linkedin Social Media