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We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to product jingles that you can't seem to get out of your mind, but today some marketers are taking the audio dimension to a whole new level. Now we see more of a focus on sonic branding -- how the product sounds and how sounds in the purchasing environment influence our experiences in profound ways.
This program's three guests are experts on sonic branding and the science of sound. They will tell us h
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