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We Are What We Buy

We Are What We Buy

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October 10th 2019: Music to Your Ears... and Wallet

We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to product jingles that you can't seem to get out of your mind, but today some marketers are taking the audio dimension to a whole new level. Now we see more of a focus on sonic branding -- how the product sounds and how sounds in the purchasing environment influence our experiences in profound ways. This program's three guests are experts on sonic branding and the science of sound. They will tell us h

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Featured Guests

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Dr. David Allan

Dr. David Allan is a Professor of Marketing and Chair at Saint Joseph’s University in Philadelphia, PA. Dr. Allan researches and teaches music marketing and audio branding.
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Treasure Julian

Julian Treasure is a leading figure in the fastgrowing audio branding industry. Chairman of The Sound Agency, author of the book Sound Business and a highlyrated international public speaker on the effective use of sound in business, his five TED talks have been viewed over 90 million times, and his latest is in the top 10 TED talks of all time.
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Steve Keller

Steve Keller is the Sonic Strategy Director for Studio Resonate at Pandora, an audio-first consultancy that “makes stuff." Recognized as one of the leading experts in the field of audio branding, he blends art and science into award-winning sonic strategies and creative content for a variety of global agencies and brands.
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