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If you give generously there is the tendency that you will receive in return. Where this is done in business with great integrity and purpose it can also prove to be an exceptional growth strategy. My guest Cherie Concannon's greatest motivation is helping people. She believes that businesses can thrive when they act with each other’s best interest in mind, even within markets they usually compete in. This philosophy of working together, was forged in her early years growing up on a sheep farm in Australia. Today she and her company Concannon Connection are based in Leicestershire in the UK w
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