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Game-Changing Technology In Sports, Presented by SAP

Game-Changing Technology In Sports, Presented by SAP

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October 15th 2019: Encore: Equestrian Sports and Technology: Eventing Re-Invented

The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement! The experts speak. Nicole Brown, Sports Broadcaster: “It’s not whether you get knocked down; it’s whet

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Featured Guests

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Nicole Brown

Nicole Brown is an experienced, professional & versatile Sports Broadcaster who specialises in Equestrianism but can turn her hand to any sport. Equally comfortable presenting to camera or commentating on live action, Nicole has broadcast globally on both the BBC and across Sky channels. A self-confessed sports geek, Nicole’s passion & enthusiasm, along with her inscrutable attention to detail, combine to bring the sporting action to life both on-site and on-screen. With over 10 years experience, Nicole regularly broadcasts to global audiences as the Studio Lead for the international Eventing series, the Event Rider Masters, as well as enjoying stints on the BBC commentary team for the Burgh
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John Kyle

Commentating on equestrian events for over 20 years, John Kyle, international sports broadcaster, has built up an impressive roster of clients including sports federations, major events and championships, broadcasters and the Olympics. Tokyo 2020 will be his third Games. John grew up steeped in the sport of eventing but has since cast his net wider and commentates regularly on all equestrian disciplines. Believing there is no substitute for passion in sports, he is delighted that equestrianism is embracing analytics to increase fan engagement. John is a former British Army officer and has been Deputy Governor of the Tower of London.
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Diarmuid Byrne

Diarmuid Byrne, Managing Director at EquiRatings, was originally a corporate lawyer, working in Ireland’s premier law firm. Through a previous girlfriend (Olympian), and through his best friend, he fell in love with equestrian sport. He is unique in the equestrian world in that he has absolutely no background in it and can’t ride horses at all. His company, EquiRatings, has had a major impact in how equestrian sports, in particular the sport of eventing, is managed and understood. He advises federations, Olympic teams and broadcasters around the world – using unique EquiRatings’ data to find science and evidence behind what believed was simply art. His school friend Sam Watson is ranked in t
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Henrike Paetz

Henrike Paetz is the Global Head of Equestrian Sponsorships at SAP driving the creation and implementation of innovative technologies and business models with SAP’s sports partners. She has a 20 years' experience in Marketing, holds an MBA in Innovation Management with a demonstrated history of working in the information technology industry, the technology research and sports sponsorship ecosystem. Having built up SAP's Equestrian Sports Program from its beginning she is enthusiastic about delivering thought-leading fan engagement technology and data-driven insights, and creating powerful partnerships with the leading minds in the sport. Looking back at more than 40 years in the saddle, hold
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