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Breakthrough

Breakthrough

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November 18th 2019: Disrupting Business: Lessons from a 7-Figure'Anti' PR Company

Karla Jo Helms loves to disrupt. The founder of an anti-public relations agency in Tampa Bay, Florida, she works with businesses who are “disruptively innovative.” In this episode of Breakthrough, host Sara Roach-Lewis speaks with Karla Jo about what an anti-PR agency is and how her business, JoTo PR Disruptors, branched away from traditional public relations. Karla Jo has created a successful business based on implementing crisis management strategies into public relations in an innovative way, and she speaks with Sara about how to crisis manage your own business. Passionate about trends, gr

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Karla Jo Helms

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR Disruptors. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.
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