The buzz: “Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material” (contentmarketinginstitute.com).
Does your job description include “great content curator”? Maybe not, but if you’re involved in Digital Selling, it’s automatically part of your role. How to do it? Find useful, timely, relevant content without any sales messaging. Add authentic personal insights. Share it with the right people at the right time to build and grow relationships. Finally, create a repeatable strate