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Game-Changing Technology In Sports, Presented by SAP

Game-Changing Technology In Sports, Presented by SAP

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November 26th 2019: Encore: Technology Hits The Ice: Next-Generation Connected Athletes

The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans closer to the action in arenas and across mobile devices. How did they do it? The experts speak. Chris Fo

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Chris Foster

As Director of Digital Business Development for the National Hockey League (NHL), Chris Foster manages the National Hockey League's existing digital syndication portfolio and oversees digital engagement projects in collaboration with the League's key innovation partners. He leads the strategy and road map for emerging technology and voice-recognition platforms. Foster is the project lead for the NHL’s partnership with SAP, the enterprise application software and database leader, and oversees this partnership’s fan-facing, digital initiatives for the League. Foster also manages the business strategy for key third-party digital partners including YouTube, Yahoo, Apple, Google, and Amazon. Pri
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Rob Bendl

As Vice President Orion Strategic Customers, SAP America, Inc., Rob Bendl works with selected SAP clients identifying and implementing Innovation projects. Over the years, these Innovation projects have been credited for enabling technology in new and creative ways helping to differentiate his clients from their competitors. Prior to his current assignment, Rob led a number of complex Strategic Account Go to Market pursuits and system implementations, recognized for delivering these projects successfully using a customer focused approach. Rob holds a B.A. in Aerospace Engineering from North Carolina State University.
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Amy Schulz

Amy Schulz, Senior Director of Global Sponsorships at SAP, is responsible for strategy, implementation and management of key partnerships across the SAP Sports and Entertainment platform, including brands such as the NHL, Yankees, Knicks/Rangers/MSG, Jets/Giants/MetLife. Amy also oversees SAP’s Golf vertical including identifying new strategic partners and ambassadors, Ernie Els, Branden Grace, David Leadbetter. Amy played an integral role in many of the negotiations leading to the transformation and integration of the SAP sports portfolio. Prior to joining SAP, Amy worked in sales and marketing for various properties across the sports industry including the NFL, NHL and USGA. Amy holds a B
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