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We Are What We Buy

We Are What We Buy

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December 05th 2019: The New Luxury Consumer

The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in a world where many material objects have lost their appeal.

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Featured Guests

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Pamela Danziger

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent. As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. She is also a principal with Retail Rescue and American Marketing Group. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Busi
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Dr. Martina Olbertova

Dr. Martina Olbertova is a leading expert on brand meaning and cultural relevance. She is a global brand + cultural strategist, semiotician and social scientist on a mission to redefine the role of meaning in business. She is the Founder and CEO of Meaning.Global, a strategic intelligence consultancy founded to help organisations offset the ongoing crisis of meaning across the industry. She helps brands adapt to the quickly changing cultural context of the 21st century and navigate the shifting symbolic meanings to create new value and relevance. Her goal is to bridge the meaning disconnect between brands and society to restore meaningfulness and long-term growth. She’s a contributor to Bran
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Greg Walsh

Greg Walsh is a soulful interior designer who has been specializing in high-end residential interiors since the founding of his design practice more than 30 years ago. As the founder and president of the interior design studio of MartinPatrick3 in Minneapolis, Greg oversees all projects and teams. Specializing in architectural detailing and design, his studio aims to create interiors that are as functional as they are beautiful. The talented architecture and interiors team he leads designs at the intersection of classic and contemporary, brought artfully together. He also directs design and buying for the retail operations of MartinPatrick3, an internationally recognized men’s apparel an
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