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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

December 3rd 2019: Digital Selling Plus: Accelerate Your Account-Based Marketing

The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers…it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O

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Featured Guests

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Lisa Dennis

Lisa Dennis, President, Knowledgence Associates, Senior Associate, ITSMA, brings over thirty years of marketing and sales experience to her clients, with proven expertise in B2B strategy and execution, value proposition development and messaging, and Account-based Marketing.
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Nicole O'Brien

Nicole O’Brien is a marketing leader with more than 20 years of experience in global tech companies. She is also a founder and president of the Sales Enablement Society (SESociety.org), a global organization dedicated to the advancement and elevation of the sales enablement profession.
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Paroma Sen

Paroma Sen is the Global Marketing Director for SAP’s Customer Experience solutions, leading B2B Industries. Paroma has spent over 15 years in technology marketing, strategically moving up the value chain from semiconductors to software licensing, e-commerce and enterprise software. With a passion for the uncharted path, she naturally veers toward bringing innovative technologies to market. She has worked directly with six startup companies, and writes extensively about startups, marketing, technology, customer experience, and leadership.
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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers…it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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