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The impact of social media is well documented and it’s impact is both positive and negative. Within social media are individuals known as “influencers”. They have hundreds of followers who make decisions based upon their recommendations. These “influencers” can make or break a product or business. They can drive customers to something or away from something with a single tweet. That’s a lot of power.
There are people in our personal lives that are “influencers”. We often use them the same way. What qualities do these people have that we listen to what they say? How has the relationship wi
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