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Cheryl Esposito welcomes Vasken Kalayjian, award-winning global branding expert, design strategist, artist, CEO of GK Brand, co-founder of Tribe Global Network, & author. Are your values aligned with your business? A childhood lesson from his father is the cornerstone of Vasken's work in branding: you are your values & they are in everything you do. His book Brand Real - The Startup Entrepreneurs’ Guide to Effective Branding & Building Values-Based Organizations, is a startup's success blueprint. Entrepreneurs: your brand is successful when it reflects your values. Passionate in helping client
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