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The buzz: “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” (Ann Handley, MarketingProfs). 2020 has always sounded far off in the future. It’s here! Your customers and prospects know more and expect more, the bar will be set higher and new priorities will emerge. What businesses will win in the 2020’s? The most forward-thinking companies that consciously and deliberately anticipate customers’ future needs and devise smart, reliable strategies to deliver. The experts speak. Kirsten Boileau, SAP: “Some things cannot be taught; they must be expe
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