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Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific

March 03rd 2020: Navigating Through Digital Marketing Options

We all know that marketing is changing fast, we only need to blink and there is something new. The big guys like Facebook, Amazon, Apple, Google have redrawn the customer buying journey and redefined how companies and consumers interact. But this is only the beginning. As technologies and tools continue to advance and digital channels to begin to expand our options will become overwhelming. Therefor the question is, how do we choose which channel to use? The answer is easy, because best practices for developing a sound marketing strategy today still revolve around the story. A good story,

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Featured Guest

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Neil Cohen

Neil Cohen has more than 40 years of experience creating, building and managing brands from start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds. He is currently VP of Marketing for Miyoko’s Creamery, makers of cheese crafted 100% from plants. Most recently he consulted on marketing, business and innovation strategies, teaches marketing at San Francisco State University College of Business, serves as advisor to 3 start-ups, is the Silicon-Valley Liaison and Mentor for Start-up Mexico, is a mentor for Puerto Rico’s Parallel18, Santiago’s Start-up Chile, San Francisco’s IndieBio biotech accelerator, Terra accelerator & Singularity University. Neil has consulted
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https://www.voiceamerica.com/show/2671/leadership-beyond-borders 03/06/2020 03:00 03/06/2020 04:00 Leadership Beyond Borders https://www.voiceamerica.com/show/2671/leadership-beyond-borders We all know that marketing is changing fast, we only need to blink and there is something new. The big guys like Facebook, Amazon, Apple, Google have redrawn the customer buying journey and redefined how companies and consumers interact. But this is only the beginning. As technologies and tools continue to advance and digital channels to begin to expand our options will become overwhelming. Therefor the question is, how do we choose which channel to use? The answer is easy, because best practices for developing a sound marketing strategy today still revolve around the story. A good story, solving a problem and knowing your target market will help you choose the proper channel. Measurement tools will also continue to improve, helping you understand you ROI. In this episode we explore current marketing trends, with real success stories and advice form an expert marketing executive. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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