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The buzz: “Data in the 21st century is like oil in the 18th century: an immensely, untapped valuable asset. Like oil, for those who see data’s fundamental value and learn to extract and use it there will be huge rewards” [www.wired.com]. The digital world around us is supported by the evolving ecosystem of applications and services. Data flowing into this ecosystem is consumed in use case scenarios that help businesses drive better insights. The process of turning ‘crude’ data into meaningful Information makes it analogous to the oil running our machines. Now organizations are striving to redu
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