How do you build influence and develop your brand online in uncertain times? As the world in 2020 is brought to a standstill by a frightening new viral paradigm it is hard to see a positive in the word viral. Yet for many years marketers have used the concept of the multiplication of opportunity via ‘viral marketing’ techniques to successfully build their brands online. As we move even more into an online world, understanding the key principles of influencer marketing is now essential. Luke Peters has started over 5 businesses. His current brand NewAir is growing with over 50 employees and mu
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