June 2nd 2020: B2B Sales Enablement: Four Imperatives for 2020 and Beyond |eCard

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June 2nd 2020: B2B Sales Enablement: Four Imperatives for 2020 and Beyond

The buzz: “Sales Enablement has the opportunity to evolve in a big way. When the role first showed up in the B2B enterprise, Sales Enablement became a sidekick to the in-person, acquisition-focused selling conversation. But selling today looks completely different than it did back then” (Erik Peterson, business2community.com). Welcome to the 2020 decade. Sales Enablement has matured and is poised to drive a new approach to sales and marketing messaging, skills and content. The four emerging and imperative trends are Customer Success Emerges as a Growth Engine, Remote Selling Replaces Fac

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Featured Guests

Ashley Welch

Ashley Welch has spent her 25-year career in sales working with global companies to inspire collaboration & innovation. She co-founded Somersault Innovation with Justin Jones in 2015 to put the tools of Design Thinking into the hands of sales professionals. Their Sell by Design™ methodology not only reduces the time it takes to get the first meeting, build pipeline, and increase deal size, it also fosters creativity and drives deeper human connection in an era of automated response. Their clients include Microsoft, Salesforce, Oracle, Hubspot, Forrester Research & more. Ashley is a frequent speaker at conferences such as Dreamforce, Rainmaker, Rev2020, AAISP, SaaStra & others. She is also th

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Loic Simon

Loic Simon has a passion for Sales Transformation towards love, trust and talents and he’s convinced that the right Social Selling behavior can act as a change catalyst for the better. In 2015, he founded the #SocialSellingForum, a series of (more than 60 so far) IRL and online events where enthusiasts share their experience of Social Selling for better Sales, Marketing & recruitment practices. He’s currently looking for co-organizers of online #SocialSellingForum editions throughout the world. Connect with Loic on LinkedIn at www.linkedin.com/in/loicsim.

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Sylvie Lachkar

Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting firms) over the past 29 years, in marketing, partner management, business development and training roles. She now runs the Social Selling program for EMEA (Europe, Middle-East, Africa) and manage the social amplification of SAP Digital Transformation Office thought leadership content. For the last three years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful potential.

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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The buzz: “Sales Enablement has the opportunity to evolve in a big way. When the role first showed up in the B2B enterprise, Sales Enablement became a sidekick to the in-person, acquisition-focused selling conversation. But selling today looks completely different than it did back then” (Erik Peterson, business2community.com). Welcome to the 2020 decade. Sales Enablement has matured and is poised to drive a new approach to sales and marketing messaging, skills and content. The four emerging and imperative trends are Customer Success Emerges as a Growth Engine, Remote Selling Replaces Face to Face, Training Adapts to the Speed of Business, and Sales and Marketing Converge. We’ll Ashley Welch at Somersault Innovation, Loic Simon at #SocialSellingForum and Sylvie Lachkar at SAP for their insights on B2B Sales Enablement: Four Imperatives for 2020 and Beyond. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY

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