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Coding the Future
Archives Available
July 15th 2020: Disrupting the Beauty Industry with Tech, Community, & Celebrating Femininity
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“Beautyque NYC is not only a place to shop. Before anything else, it is a place to learn about beauty, wellness and skincare and to discover new brands they connect to,” Sonia explains. “Too many times, consumers are influenced by trends or about what they should use or buy or do when it comes to beauty.” Sonia Khemiri and Sylvie Giret are disrupting the beauty industry by creating a new way to see beauty through community, celebrating femininity, elevating small brands, and using the magic of technology to create an experience even in the COVID pandemic. In our conversation we talk about thei
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Sonia Khemiri
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Sonia was born in France and has lived in France, Tunisia, Canada (15 years), US (since 2015). She is a mom of a teenage girl. She has a Master in Science in Finance, worked for over 15 years in corporate environments (Entertainment, real estate...), started many businesses since she's 27
Her own beauty brand is; Sunia K.™ cosmétiques authentiques. Something she rarely mentions: she's a certified yoga teacher and her motto is entrepreneurs, and women, are stronger together. Her #1 objective with Beautyque: boost the success of brands who aim to go to the next level by creating an amazing beauty discovery space for beauty seekers
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Sylvie Giret
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Sylvie was born in France and has lived in Tchad, Morocco, Ivory Coast, United Kingdom, US (since 2007). She is a mom of a teenage boy and girl. Sylvie has a Master Degree in Marketing & International Business, worked in tech, banking, became an advisor to indie brands in beauty, health and wellness for 10 years. Her brand is Skinergies and something she rarely mentions is she learned horseback riding with the trainer of the King of Morrocco. Her motto if your customer understands how your products can improve their life, you're good and her #1 objective with Beautyque: same as Sonia:-)
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