The buzz: Hard to imagine, but not so long ago, products and services were sold in the physical world and salespeople were the go-to experts before a sale. Remember being invited to coffee or lunch by a salesperson?
But consumer habits change, often due to technology. Over the past few years, social selling has gained the attention of sales professionals. With nearly 3.6B people now using social media worldwide, and consumers now 5 times more reliant on digital content than in the early 2,000’s, the digital space is here to stay.
Social selling is defined as when salespeople use social me
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