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Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific

September 1st 2020: Encore Local Search, The "Near Me" Experience takes on a Whole New Meaning

Local Search is about ‘near me’ searches that were incredibly popular and based on intent, proximity, location optimization and relevance, the searcher was getting what they wanted in a very local sense. Given the recent restriction of offline movement, one could ask how this has affected Local Search? It would be natural to assume that it has dramatically fallen or even evaporated. Yet that’s not the case. As footfall has declined for most local retailers and other merchants, online visits and calls have grown. In other words, local search behaviour has shifted from generating driving dir

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Featured Guest

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Kelly Benish

Kelly Benish is the VP of Partnerships North America for Uberall, Germany. Starting in finance and finding her way to the interwebs by chance, Kelly Benish has always had a keen eye on networking and learning new business models. Her experience in sales, marketing and business development specialization s spans many industries but with a focus on media. Kelly Benish is a recognized national speaker including engagements in both USA and Europe. Uberall is headquartered in Berlin, with offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. Uberall solutions enable businesses to easily mana
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https://www.voiceamerica.com/show/2671/leadership-beyond-borders 29/03/2024 01:00 29/03/2024 02:00 Leadership Beyond Borders https://www.voiceamerica.com/show/2671/leadership-beyond-borders Local Search is about ‘near me’ searches that were incredibly popular and based on intent, proximity, location optimization and relevance, the searcher was getting what they wanted in a very local sense. Given the recent restriction of offline movement, one could ask how this has affected Local Search? It would be natural to assume that it has dramatically fallen or even evaporated. Yet that’s not the case. As footfall has declined for most local retailers and other merchants, online visits and calls have grown. In other words, local search behaviour has shifted from generating driving directions to more website traffic and higher call volumes. At least that is what the data shows from a recent analysis done by the company Uberall locate in Berlin. In this episode, we explore what has happened to the “near me” experience and what it means for the future of Search. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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