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In China with Michelle Zou

In China with Michelle Zou

New Episodes Weekly

September 10th 2020: Grow Your Business in China Through Digital Marketing

In the June 2020 report, the International Monetary Fund (IMF) forecasted that global GDP would contract by 4.9% in 2020, the U.S. economy is expected to contract by 8% and the European area by 10%. But China's economy is forecasted to grow by 1%, the only country with a positive growth over 2019, in part because the country got a head start on its recovery. Therefore, China may become a more attractive market to many western companies. However, selling to China may not easy, especially for small and medium companies who lack of expertise in the China market and Chinese culture, and don’t hav

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Featured Guest

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Jie Zhang

Jie Zhang is the Co-Founder and CEO of GoDigitalChina (AdChina.io), a VC-backed tech startup based in Oslo, Norway. AdChina.io is a unique multi-channel advertising software platform for western brands to run and manage online marketing campaigns in China. Before starting GoDigitalChina in 2015, Jie worked in Telenor Group as Senior Vice President for 3 years, responsible for business cloud and software services. Before that, Jie worked for Huawei Technologies in Europe from 2004 to 2012, establishing and running multiple subsidiaries in different countries. Jie has a Bachelor of Science in Physics from Fudan University and EMBA from INSEAD.
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