SIGN-UP NOW! Click to become a The VoiceAmerica Talk Member for Free!
voiceamerica-business radio logo
Apple logo Google Play Store Kindle store
Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

November 17th 2020: Accelerating Account-Based Marketing: Integrate Digital Selling

The buzz: “B2B sellers have tremendous success when integrating social into their process…Modern buyers are digital-first buyers…B2B social sellers outperform peers who don’t use social by 72%.” go.forrester.com How can your sales team drive brand awareness and accelerate your account-based marketing (ABM) strategy to convert top prospects into customers? Leverage their social presence. Digital selling has become increasingly important in building long-term customer relationships and repeat business. If your sales team isn't including it in ABM, they’re missing out. We’ll ask Steve Wa

Read more
Download PDF DOWNLOAD PDF
Get Code GET CODE

Tune in

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
LISTEN LIVE
EPISODE ON DEMAND
VIEW HOST PAGE
Questions? Comments?
Call In Live! Call-In
Toll Free:  1-866-472-5790
Intl:  001-480-398-3352

Featured Guests

Guest Image

Steve Watt

Steve Watt is a Marketing Director and the leader of social selling and employee advocacy initiatives at Seismic, the world's leading enablement platform. Focus areas include helping the Seismic team become best-in-class social sellers, teaching large numbers of customers the best approaches to modern social engagement, and creating a wide range of thought leadership content. Find Steve on LinkedIn for education and inspiration about career and company growth and success in a digital-first world.
Read more
Guest Image

Kristina Jaramillo

Kristina Jaramillo, President of Personal ABM and Stop the Sales Drop, has a reputation for building strategic social programs that drive sales cycles and revenue. In fact, she's featured in LinkedIn’s own “Sophisticated Marketer’s Guide to LinkedIn” and her articles can be found on the websites of Forbes, MarketingProfs, Salesforce, Sales & Marketing Management Magazine, CMO Magazine, CMO Council and many others. And, she's a key instructor for MarketingProfs ABM courses.
Read more
Guest Image

Paroma Sen

Paroma Sen is a Senior Director for SAP’s Industry Cloud solutions, leading GTM for discrete industries. Paroma has spent over 16 years in technology go-to-market, strategically moving up the value chain from semiconductors to software licensing, e-commerce and enterprise software. With a passion for the uncharted path, she naturally veers toward bringing innovation to market. She has worked directly with six startup companies, and writes extensively about startups, marketing, technology, customer experience, and leadership.
Read more

Share This Episode

facebook Share On Facebook
twitter Share On Twitter
Linkedin Share On LinkedIn
Share Email Share this E-mail
https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The buzz: “B2B sellers have tremendous success when integrating social into their process…Modern buyers are digital-first buyers…B2B social sellers outperform peers who don’t use social by 72%.” go.forrester.com How can your sales team drive brand awareness and accelerate your account-based marketing (ABM) strategy to convert top prospects into customers? Leverage their social presence. Digital selling has become increasingly important in building long-term customer relationships and repeat business. If your sales team isn't including it in ABM, they’re missing out. We’ll ask Steve Watt at Grapevine6, Kristina Jaramillo at Personal ABM, and Paroma Sen at SAP for their insights on how to get your marketing and sales teams to collaborate on ABM strategy, identify target accounts and key influencers, reach the right decision-makers with targeted content, and measure the impact of your ABM campaign. Join us for Accelerating Account-Based Marketing: Integrate Digital Selling. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar

Connect with VoiceAmerica

Download our mobile apps
App store Google play Blackberry store
Facebook Twitter Linkedin Social Media
presspass-banner