Stories are authentic human experiences. Stories leap-frog the technology and bring us to the core of the experience, as any good storyteller (transmedia or otherwise) knows. There are several psychological reasons why stories are so powerful. Stories have always been a primal form of communication. They are timeless links to ancient traditions, legends, archetypes, myths, and symbols. They connect us to a larger self and universal truths.Stories are about collaboration and connection. They transcend generations, they engage us through emotions, and they connect us to others. Through stories,
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