June 8th 2021: eMail Marketing: Digital Dinosaur or Business Backbone? |eCard

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Changing the Game with Digital Engagement, Presented by SAP

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June 8th 2021: eMail Marketing: Digital Dinosaur or Business Backbone?

The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.com) Fifty years ago, in 1971, pioneering American computer programmer Ray Tomlinson implemented the first email program on the ARPANET system, the precursor to the Internet. It was the first system able to send mail between users on different hosts connected to ARPANET. The first business marketing email blast was sent in 1978 – and companies are still using this method of communication with customers and prospe

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Featured Guests

Neal Schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several organizations. Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Ma

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Lindsay Miles

Born in Ocean Springs, Mississippi, Lindsay Miles earned a bachelor’s in business administration from Mississippi University for Women in 2011. After graduation, she moved to College Station, Texas, where she worked in the Colleges of Engineering and Liberal Arts at Texas A&M University. During her time at Texas A&M, she served in many marketing and communications roles—all aimed at building relationships with constituents. Her notable projects at Texas A&M include serving as a project lead for the university’s inaugural participation in SXSW, redesigning the College of Liberal Arts’ website, and working with retired-NASCAR driver Jeff Gordon to promote hands-on learning experiences for stud

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Ashley Melendez

Ashley Melendez is a Digital Campaign Manager at SAP, where she has global responsibility for communicating and delivering syndicated marketing programs for the SAP SuccessFactors line of business. Ashley is passionate about growing engagement and conversion rates using effective email marketing strategies. Her experience also includes consulting Fortune 500 clients on marketing automation software and providing industry best practices for lead generation and customer retention. Ashley is also experienced in developing content strategies for multi-channel networks, including social media and web. She holds a Bachelor’s degree in Communication from Simon Fraser University in British Columbia,

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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.com) Fifty years ago, in 1971, pioneering American computer programmer Ray Tomlinson implemented the first email program on the ARPANET system, the precursor to the Internet. It was the first system able to send mail between users on different hosts connected to ARPANET. The first business marketing email blast was sent in 1978 – and companies are still using this method of communication with customers and prospects today. Given the digital transformation every business is undergoing now as a result of the global pandemic, we’re wondering if this form of communication is antiquated or truly the backbone of how we entice, engage, and convert customers. Or is it something in between? Does email fit into the modern buyer's journey? What’s working and what’s not? What might the future of email marketing look like? We’ll ask Neal Schaffer at PDCA Social, Lindsay Miles at Emory University and Ashley Melendez at SAP for their take on eMail Marketing: Digital Dinosaur or Business Backbone? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY

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