During 2020 when COVID locked down the world, video was the “king” of media types. Consumption went mobile, as Americans spent almost twice as much time viewing digital video on their phones as on their computers.
After the TV era, YouTube era, and TikTok era, we’re now entering the Video 2.0 era of video-first products beyond entertainment and gaming – more interactive and participatory, with users engaging with the platform, giving direct feedback on the content, and shaping the experience in real time.
Are you ready?
We’ll ask Kirsten Boileau, Loic Simon, Sylvie Lexow and Miguel