The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG)
The Buzz 2: “Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.” (vwo.com/website-optimization)
A bit of history (Wikipedia.org): Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, webmasters only needed
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