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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

July 13th 2021: Web Optimization: Make Your Customers’ Digital Journey Suck Less!

The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG) The Buzz 2: “Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.” (vwo.com/website-optimization) A bit of history (Wikipedia.org): Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, webmasters only needed

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Featured Guests

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Aaron Zitzer

Aaron Zitzer is a Senior Marketing Consultant with the Aventi Group and has been working with SAP for the last 5 years on growth marketing initiatives and helping marketers across SAP further develop their skills as part of the Leading-Edge Marketing team. Prior to his consulting career, Aaron worked for Silicon Valley companies for 20 years. He started as a product manager for a small software company where he defined and launched the company's first 'internet' product. He worked at several start-ups, including LinkedIn when there were only two other people on the marketing team. Later, he was the product lead for Yahoo! Finance, the world's largest investing site at the time. His final cor
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Tom Shapiro

Tom Shapiro is the Founder and CEO of Stratabeat (https://stratabeat.com/), a B2B branding, web design, and digital marketing agency. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. Shapiro and a colleague were responsible for concepting and launching an event series that quickly became the company’s number one lead driver, unleashing exponential growth. During his five years at the agency, the number of employees grew from 85 to 700+. Shapiro’s insights have been published widely, including Chief Marketer, CMO.com, CNN.c
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Diego Pineda

Diego Pineda is the Director of Digital and Content Marketing at Vengreso. He is seasoned storyteller, having published two novels, 8 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer (both in English and Spanish). Diego has a Master's degree in Science and Technology Journalism from Texas A&M University and a Diploma in Entertainment Business Management from Vancouver Film School.
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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG) The Buzz 2: “Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.” (vwo.com/website-optimization) A bit of history (Wikipedia.org): Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, webmasters only needed to submit the address or URL of a page to the engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.” Are you a marketer who still assumes web optimization and search engine optimization (SEO) are the same? Reality check: Not! Web optimization is much more than SEO. It’s the critical first step for an effective digital marketing program, incorporating both on-page and off-page enhancements to ensure your pages are found and visitors to your website take the actions you desire. We’ll ask Aaron Zitzer at Aventi Group, Tom Shapiro at Stratabeat and Diego Pineda at Vengreso for their expert insights on Web Optimization: Make Your Customers’ Digital Journey Suck Less! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar

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