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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

September 7th 2021: Out with the Old, In with Marketing Automation: Benefit or Spammy

The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where there’s email, unfortunately there’s spam… plenty of marketers are willing to cross the line to try to generate more leads … They rent lists full of bad addresses and unqualified prospects…too aggressive with frequency and offers…a desire for a quick and easy return. Acting on that desire however can bite you squarely in the arse.” [www.net-results.com/blog] Today there's a solution to over-complicated processes, underqualified leads, too little

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Featured Guests

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Neal Schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several organizations. Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Ma
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Kirill Kniazev

Kirill Kniazev is a Marketing Director at Motili. Kirill has 15 years of client-side marketing experience, primary in high-growth and start-up environments. In addition to 14 years of client-side experience Kirill spent time agency-side as a lead generation manager at a digital marketing agency, SmartReach Digital, where he was the head of the demand generation program. Kirill’s marketing approach has always been low-cost, high-impact, content-driven, multi-channel marketing tactics. Whether the goal is to generate website traffic or increase conversions and drive leads, Kirill has created, executed, tested and analyzed high-ROI lead generation campaigns.
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Alisha Seegmiller

Alisha Seegmiller is a Digital Enablement Strategist who joined SAP in 2007. She is focused on driving learning and development programs and upskilling the Marketing organization across various Digital Marketing tactics, such as Marketing Automation. Alisha has held many different roles within the SAP Marketing organization, including Head of Account Management Services, Web & Campaign Localization Team Lead, and Regional Engagement Specialist.
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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where there’s email, unfortunately there’s spam… plenty of marketers are willing to cross the line to try to generate more leads … They rent lists full of bad addresses and unqualified prospects…too aggressive with frequency and offers…a desire for a quick and easy return. Acting on that desire however can bite you squarely in the arse.” [www.net-results.com/blog] Today there's a solution to over-complicated processes, underqualified leads, too little use of customer data and personalization – Marketing Automation. What is it? Marketing automation utilizes technology to streamline and improve the efficacy of marketing efforts (Salesforce). It allows you to target audiences better and provide them with relevant content, all at the exact right time of their buyer’s journey. But some people say Marketing Automation is almost too good at its job because as soon as a customer or prospect shows a bit of interest in your product or service, a slew of uninvited spammy promotional content begins appearing. Do they get annoyed, click off and abandon their journey with you? Question on the table: Has Marketing Automation transformed the industry in the right ways? Does automated marketing do its job too well? How will the inevitable cookies-less web impact the benefits of Marketing Automation? We’ll ask Neal Schaffer at PDCA Social, Kirill Kniazev at Motili, and Alisha Seegmiller at SAP for their take on Out with the Old and In with Marketing Automation – Beneficial or Spammy? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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