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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

October 5th 2021: Social Media Marketing aka Building Your Boat While Sailing

The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO) The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project @equalman) Social media has dramatically affected how we navigate every aspect of life. Its impact on marketing is no exception, as in how it

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Featured Guests

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Mike Grehan

Mike Grehan is an SEO pioneer, author, world-traveler and keynote speaker, champagne connoisseur and consummate drinking partner to the global digital marketing community. He is the former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Mike is proud to be Chairman of SEMPO the largest global trade association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Mike used to be a popular radio DJ in the UK…Before finding a proper job.
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Janet E Johnson

Janet E Johnson is a worldwide speaker, trainer and agency owner that has generated millions of dollars for clients using online marketing. She started all the way back in 1998 with selling on eBay while running a daycare in her basement. From there, she shifted to blogging, SEO and social media marketing. In 2007 she transitioned her business to social media marketing, specifically lead generation using Facebook and Instagram advertising.
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Anna Millman

Anna Millman is the Social Listening Manager at SAP. She drives the program that analyzes social data to gain real-time understanding of SAP’s customers and competitors, perceptions of SAP’s products and services, and protects the brand from (and during) a social media crisis. Anna first joined SAP as the Social Media Manager for SAP Ariba. Passionate about (well, more like obsessed with) social media in all its manifestations, Anna’s first big hit in “new media” was when she “broke Facebook” 2012 with a campaign that included a story about a hero UPS driver who saved a man with Alzheimer’s. It went viral for a month and became a case study. In her earlier "traditional media" career, Anna wo
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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO) The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project @equalman) Social media has dramatically affected how we navigate every aspect of life. Its impact on marketing is no exception, as in how it catalyzed the transition from push- to pull-centric marketing. According to MIT Sloan Professor Sinan Aral, “Social media is rewiring the central nervous system of humanity in real time. We’re now at a crossroads between its promise and its peril.” This crossroads is forcing marketers to sail a boat they’re still building while battling the stormy seas of short attention spans, political correctness, new social channels and other powerful waves. Argh! What impact will all of this have on the future of social media marketing? We’ll ask social media agency owner Janet E Johnson, Mike Grehan at SEMPO and Anna Millman at SAP for tips to help your social media marketing stand out amid the high seas noise and find friendly trade winds. Tune in for Social Media Marketing aka Building Your Boat While Sailing. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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