The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing)
The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO)
The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project @equalman)
Social media has dramatically affected how we navigate every aspect of life. Its impact on marketing is no exception, as in how it
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