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The Author's Journey

The Author's Journey

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October 25th 2021: Superpowered for Success

Having a message of your own and bringing it into a book is a little like creating a living, breathing thing! You start with a plan and focus for the content of the book but you also allow that content to evolve and fine tune. Bestselling author Michael LaVista joins us for this episode where we talk about that process and his road to success with his most recent book. Michael also shares some creative content ideas like interviewing your ideal readers and embracing the "less is more" reality. As always, you can find our host, Rebecca Hall Gruyter at the www.RHGTVnetwork.com or at www.yourp

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Featured Guest

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Michael LaVista

Michael LaVista is founder and CEO of Caxy Interactive, a Chicago-based software-development firm that works with fintech, insurtech, manufacturing, health care, HR tech, higher education, nonprofit, and startup companies to create outcome-based software. Over the past 20 years, Michael has acted as strategic adviser to dozens of CIOs, CTOs, and CEOs on the development, evolution, and repair of mission- and business-critical software, so he understands those roles as well as the problems and challenges they face. Mike's new book is Superpowered: 7 leadership strategies for technology executives who want to grow a more tech-driven, engaged, and profitable organization. Having work with techn
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