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The North Star

The North Star

Thursday at 8 AM Pacific

November 11th 2021: Dynamic Strategy Setting in a Digital World

Historically, strategy execution has been a linear process, where one group sets strategy and another group implements it. In practice, implementation teams often hold different views of what should be done from the strategy setting team. A second challenge is that strategy is often cast in stone, remaining fixed in place for extended periods. Strategy stagnation is typically based on the errant assumption that markets, customers, and competitors are standing still until the next strategy refresh; a far cry from reality. It is no small wonder that strategy execution failure rates remain stubbo

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Featured Guest

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James Creelman

James Creelman is Director of UK-based Cardinal Management Consulting and Nigeria-based Straticution. He is also Associate Director of Strategia Worldwide. James is a globally recognized thought leader in strategy management and originator of the “Agile and Adaptive Balanced Scorecard Framework and Methodology”, which evolves the scorecard approach for the digital era. His approach has been endorsed by Dr. David Norton, who refers to James as “the foremost Balanced Scorecard historian and now Balanced Scorecard futurist, inventorying the issues that must be integrated into the management systems of the future”. He provides expert guidance in digital era strategy management to organizations a
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https://www.voiceamerica.com/show/4022/the-north-star 02/12/2021 08:00 02/12/2021 09:00 The North Star https://www.voiceamerica.com/show/4022/the-north-star Historically, strategy execution has been a linear process, where one group sets strategy and another group implements it. In practice, implementation teams often hold different views of what should be done from the strategy setting team. A second challenge is that strategy is often cast in stone, remaining fixed in place for extended periods. Strategy stagnation is typically based on the errant assumption that markets, customers, and competitors are standing still until the next strategy refresh; a far cry from reality. It is no small wonder that strategy execution failure rates remain stubbornly high. Strategy setting and execution must be more inclusive and more collaborative, incorporating ongoing customer feedback, market research, and competitive analysis. Most important, is the fact that strategies must be continuously validated throughout execution because a well-crafted strategy is not always a winning strategy. In this episode of The North Star, host William Ulrich welcomes guest James Creelman, globally recognized thought leader in strategy management. They will discuss the essential aspects of setting and executing strategy in a dynamic world, including best practices for managing feedback loops across business unit silos. If you are responsible for setting or executing strategy, you will not want to miss this discussion. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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