November 2nd 2021: Arming Marketers with Skills for Today and The Decade Ahead |eCard

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Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

November 2nd 2021: Arming Marketers with Skills for Today and The Decade Ahead

The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former GE CMO & Vice Chair) The Buzz 3: “Just because you are the loudest, doesn't make you right.” (Brian Halligan, HubSpot CEO & Co-Founder) The Buzz 4: “The best marketing doesn't feel like marketing.” (Tom Fishburne, Marketoonist Founder & CEO) Even before the Covid-19 pandemic, technology was accelerating society’s rate of change, especially impacting the

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Featured Guests

Kirsten Boileau

In her role as Head of Marketing Solutions (M & S) Learning at SAP, Kirsten Boileau is focused on the development and implementation of training and enablement programs to ensure world-class learning experiences for SAP's M & S employees, that drive exceptional customer experiences. As a 15-year veteran of SAP, Kirsten has extensive experience in building large-scale, impactful learning programs, leadership, and change management, as well as digital selling and digital marketing. Kirsten has deep expertise in professional personal branding, LinkedIn and LinkedIn Sales Navigator and is a founding member of the Sales Enablement Society.

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Anna Millman

Anna Millman is the Social Listening Manager at SAP. She drives the program that analyzes social data to gain real-time understanding of SAP’s customers and competitors, perceptions of SAP’s products and services, and protects the brand from (and during) a social media crisis. Anna first joined SAP as the Social Media Manager for SAP Ariba. Passionate about (well, more like obsessed with) social media in all its manifestations, Anna’s first big hit in “new media” was when she “broke Facebook” 2012 with a campaign that included a story about a hero UPS driver who saved a man with Alzheimer’s. It went viral for a month and became a case study. In her earlier "traditional media" career, Anna wo

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Jeremy Kestler

Jeremy Kestler is a Learning Strategy Consultant and Internal Coach at SAP. He is leaving SAP in November 2021 to become an independent executive coach, learning and organizational development consultant. He has worked in learning and development for 17 years, including 12 years with SAP, where he held several roles including Director of Marketing Skills & Training in SAP’s Global Marketing organization. He has been an internal coach for 6 years as part of SAP’s Global Coaching program. Jeremy also led learning for Caliper, a human resources consulting firm and worked in global marketing at The Coca-Cola Company. He has experience in several industries including technology, brand identity an

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Emily L. Phelps

Emily L. Phelps has made a career out of transforming insincere, selfcongratulatory marketing content into honest, authentic stories. Bringing 15 years of marketing experience, she is currently Campaign Marketing Director at DisruptOps, a FireMon company focused on cloud security operations. In this role, she develops and executes the organizations demand program and content strategy. Prior to DisruptOps, Emily spent six years at Secureworks. As Digital Marketing Manager, she created, managed, and expanded the organizations first social marketing and blog programs. Her role grew to include content strategy, analyzing customer challenges, and producing content that got the right information t

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https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former GE CMO & Vice Chair) The Buzz 3: “Just because you are the loudest, doesn't make you right.” (Brian Halligan, HubSpot CEO & Co-Founder) The Buzz 4: “The best marketing doesn't feel like marketing.” (Tom Fishburne, Marketoonist Founder & CEO) Even before the Covid-19 pandemic, technology was accelerating society’s rate of change, especially impacting the skills needed in the workforce. And Marketing has not been spared. “The rapid rise of digitization and remote work has placed new demands on employees who, in many instances, now require different skills to support significant changes to how work gets done and to the business priorities their companies are setting.” (www.mckinsey.com) Today's marketers need to equip themselves to meet the challenges ahead in the next decade. What skills are imperative today? Will those same skills be relevant and needed in 2030? We’ll ask Kirsten Boileau, Anna Millman, Jeremy Kestler, and Emily L. Phelps for their take on Winter is Coming: Arming Marketers with Skills for Today and The Decade Ahead. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY

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