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According to The Kauffman Index of Startup Activity.the highest rate of entrepreneurial activity in the U.S. is among those 55 to 64 years." . Furthermore, statistics indicate that older adult entrepreneurs remain in business longer than their younger counterparts: i.e.,: within five years of beginning a business, 70% of those started by older adults remain operational, this as compared to 28% of those started by younger adults.
Despite these statistics, many people have the misconception that older adults are incapable of learning technology, and specifically mastering the online marketing
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