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The present criteria for being a guest on my show is qualified by three categories. Marketing, Communications and Reduction of Operational Costs. All of these are paramount to the Recovery, Rejuvenation and Return to Profitability that Small BizZnesses all across America are currently seeking to achieve. Hard Dollar Cost are typically FIXED Expenses that are extremely difficult to reduce and lately due to the inflationary spiralling economy even more so a challenge to manage. When push comes to shove, YOU are really getting shoved in these days and times. There is an old saying and it has
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