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Stars of PR

Stars of PR

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January 11th 2007:How Marketing and PR Executives Create Ideas That Stick!

Why do some ideas stick easily and others struggle to survive? What can we learn from the “idea winners” that might help make ideas stick? Cindy interviews Dan Heath, a corporate education consultant at Duke who had spent years studying the design of ideas. He analyzed history lessons, corporate mission statements, public health campaigns, marketing campaigns, and everything in-between. In his book “Made To Stick: Why Some Ideas Survive and Others Die” he reveals that sticky ideas share six common traits: They are Simple, Unexpected, Concrete, Credible, Emotional Stories. Cindy also talks

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