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Why do some ideas stick easily and others struggle to survive? What can we learn from the “idea winners” that might help make ideas stick? Cindy interviews Dan Heath, a corporate education consultant at Duke who had spent years studying the design of ideas. He analyzed history lessons, corporate mission statements, public health campaigns, marketing campaigns, and everything in-between. In his book “Made To Stick: Why Some Ideas Survive and Others Die” he reveals that sticky ideas share six common traits: They are Simple, Unexpected, Concrete, Credible, Emotional Stories. Cindy also talks
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