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Stars of PR

Stars of PR

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January 31st 2008:HOW BRAND'S GET THROUGH TO TODAY'S JADED CONSUMER

For those listeners who want to hear successful case studies about branding methods utilized by Fortune 500 Companies--this is the show for you. On Thursday, January 31st, Stars of PR host Cindy Rakowitz interviews StopWatch Marketing author Anna Marie Turano about how Goodyear Tires, Lexus, Whole Foods, and Roto-Rooter have successfully reached today's jaded consumer.

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